While Webflow and Wix share many similarities, they differ in key areas; design features and templates, site performance and more. Learn the differences between the two.

Last updated 9th February 2025 | By the editorial team

If you’re looking for the best website builder then you’ve probably considered Wix and Webflow. But which is better? And more importantly which will meet your needs? Each has its own pros and cons. Wix is, without doubt, the more established platform providing services to over 220 million users worldwide. Webflow is considered one of the best for professional website building but has its limitations. They’re both good, but is one better than the other?

Wix is an industry-leading web creation platform that provides everything you need to create, manage and grow your business online. They offer intuitive design features, faster load times and enhanced performance so you can build more memorable user experiences. You’ll also be able to reach more customers with their advanced marketing and SEO tools while their ultra resilient and flexible infrastructure means your site is ready for any amount of traffic.

Webflow was founded in 2013 and provides a platform where sites can be built by individuals or in collaboration with a team. You don’t need coding experience, but it’s best if you already have some HTML, CSS, or Javascript knowledge. It is relatively more difficult to use than Wix. Webflow University provides info, tutorials, and guides but there is no live chat or phone support. The platform is good for launching monetized members-only sites, business sites, and personal sites, but less suitable for eCommerce sites.

Wix makes building a website easy and intuitive. Here’s how:

• Wix has an industry-leading drag and drop website builder. No coding skills or development experience required.
• Wix handles hosting and SSL certificates, which makes it simple to get started.
• Wix has advanced features but is user-friendly even for those with no coding skills.
• Create your Wix site manually or let its AI technology build your site for you.
• Choose from over 900 designer-made templates with built-in apps and widgets.
• Each page element has customization options that appear at the click of a button.
• The Wix help button is featured directly on most elements.
• Wix has a quick signup process—just fill in your email and start for free.

Webflow comes with a number of benefits:

• Webflow is highly customizable but not as easy to use.
• Professional web designers and developers will recognize and enjoy Webflow’s many features, but anyone else will find it a bit overwhelming.

Conclusion: On this point, Wix is without question the easier website builder to use.

Wix provides limitless features and customization tools, so you can build a site easily and quickly. Plus, their AI technology can build your site for you, or you can choose to build from scratch or use one of their 900+ fully-customizable templates. You can also use Wix’s Logo Maker to create an incredible logo for you in minutes. The endless apps, widgets, and add-ons in the Wix App Market Place also put Wix ahead of other site-building platforms in terms of integration. There are marketing tools and dedicated features to manage specific types of businesses. Wix has a mobile app (Wix Owner) for you to manage your site from your phone.

With Webflow visual design and coding are an integrated process. There are an overwhelming amount of customization features, such as multi-step animations, micro-interactions, and parallax scrolling. You can preview and adjust your design with flexbox, a layout mechanism that lets you solve responsive design problems. Some design skills are an asset when using Webflow and non-professionals may be put off by the technical terminology used on Webflow.

Conclusion: Webflow beats Wix for design options but they are advanced technical options that non-professional developers simply don’t need and will never use. The steep learning curve is difficult for most users to navigate Webflow. You are more likely to use the Wix customization options to your advantage. So on this point Webflow and Wix tie for first place.

Wix offers a robust suite of built-in SEO capabilities designed to help optimize your site for search engines so you can increase organic traffic. Save time with bulk 301 redirects, instant homepage indexing on Google, a Google Business Profile integration and more. Plus, customize meta tags, structured data markup and more across multiple pages of the same type at the same time. Every Wix site comes with a strong technical SEO foundation, so you can focus on growing your business.

Webflow’s SEO, like other areas of the platform, might require some skills. Users can set up descriptions, titles, keywords, Alt tags, meta tags, and other parameters. Webflow grants API access to web designers. You can connect to social media platforms to set up user information collection but you will need some HTML/CSS code skills.

Conclusion: Both these website building platforms have SEO tools. Webflow’s SEO setup appears more in-depth, but Wix SEO is more intuitive.

Site Scalability

When you build your site on Wix, you get enterprise-grade infrastructure so you can focus on growing your business, saving you time and money. Your site will be able to handle billions of requests daily, with multi-cloud hosting and total coverage of 200+ global CDNs. You’ll get industry leading speed and Core Web Vitals optimization. Wix site security is fully managed by dedicated experts—giving you 24/7 protection and peace of mind.

With Wix you simply go to the Support tab, and choose from a live chat, request a callback, or schedule a callback. Live chat in English operates 24/7, and in other languages during business hours. Wix support is easy to get hold of via email. If you leave a message with Wix 24/7 Customer Care, they will get back to you and they operate in several languages. The Wix knowledgebase holds many tutorials, guidelines, and instructional videos. There is also a thriving community forum.

The extensive Webflow University will help you get the hang of website design in a short time. You can even take a Webflow Masterclass. There is a thriving online Webflow community, forums, and a Webflow blog. But most importantly there is excellent customer support. You can access Webflow tech support 24/7 and email customer support who will get back to you.

Conclusion: Although Webflow has an extensive “Webflow University ” sometimes all you want is a human being. Webflow lacks phone and live chat support, but most importantly you can’t open a support ticket on Webflow. With Wix, you have email, phone, live chat, and ticket support, plus forums, and an extensive knowledge base. So for support, Wix wins.

Wix has a free version where you can explore the basics and still have access to the 100s of templates, unlimited pages, and free hosting. If you upgrade to Premium you get even more. There are Website Plans for personal and professional sites, plus Business and eCommerce Plans for sites that want to accept online payments.

• Combo Plan is $16/mo (2GB bandwidth, 3GB storage).
• Unlimited Plan is $22/mo (unlimited bandwidth, 10GB storage).
• VIP Plan is $45/mo (unlimited bandwidth, 35GB storage, priority customer support).
• The Business and eCommerce Plans have unlimited bandwidth, secure online payments, customer accounts, custom domain, unlimited products, abandoned cart recovery, and a free domain for 1 year. Business Basic at $27/mo (20GB storage, but no subscribers or use of multiple currencies). Business Unlimited is $32/mo (35GB storage, multiple currencies, subscribers, 100 transactions/month with automated sales tax calculation). Business VIP at $59/mo (50GB storage, subscribers, multiple currencies, unlimited video hours, 500 transactions/month with automated sales tax calculation).

Get started with Webflow for free and start paying when you launch your site. The prices shown are billed monthly and you can save about 20% if you pay annually.

• Basic Plan for $15/mo (50GB bandwidth).
• CMS Plan at $20/mo (2,000 CMS items, 200GB bandwidth, and 3 guest editors).
• Business Plan at $45/mo (10,000 CMS items, 400GB bandwidth, and 10 guest editors).
• Enterprise Plan – for this advanced option you need to request a quote.
• eCommerce Plans – There is a Standard Plan for $42/mo ( 500 items, $50k annual sales, and a 2% transaction fee). Plus Plan for $84/mo ( 1,000 items, $200k annual sales, and no transaction fee). Advanced Plan for $235/mo ( 3,000 items, unlimited annual sales, and no transaction fee). Save up to 30% on Webflow eCommerce Plans with yearly billing.
• Workspace Plans are for businesses where multiple sites are being managed by a team. The Core Plan is $28/mo per seat (3 seats, 10 unhosted sites). Growth Plan, $60/mo per seat, (9 seats, unlimited unhosted sites). Enterprise Level has no published fee.

Conclusion: Which Is Better Value for Money, Wix or Webflow? Here Wix takes the lead in offering quality for a reasonable price. And not only in the set-up but in the long-run Wix will cost you less for a professional site. Webflow offers more options but not better options.

Wix is well-known and easy to use. It is highly customizable and versatile. A Wix site can be up-and-running fast, and cost you less than other website builders. Webflow is a good choice for those who like a challenge or if you’re hiring a pro to build your site.